Thomas Loud is a passionate dude. He's intelligent, adventuresome and well-intentioned in his quest to save the world. He's also completely fictional. And yet his Twitter account, @ThomasLoud, posts two or three tweets a day — usually about some obscure or seemingly dangerous mission overseas. It's all part of Croatian author Goran Racic's newest novel, Loud Evolution. The book follows protagonist Loud as he gets pulled into a shadowy, power-hungry organization. It seems like a standard thriller novel from an outsider's perspective, only here, Racic expands the story with cross-media elements: the Twitter account, a blockbuster-esque trailer (above) and a complete Minecraft recreation of the...
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